Press
Ad Age’s 40 under 40
"As head of content, she grew the club's Instagram following to more than 185,000 in just over a year, making it one of the largest accounts in the book space and reaching 3 million people monthly."
ADWEEK TV SPOT FEATURE
"We have such a smart, engaged audience in our members … We wanted the spot to be fun and funny, without being patronizing."
CHEDDAR TV INTERVIEW
Interviewed by the Cheddar team on the success of the Book of the Month relaunch
digiday
"We’ve built a non-traditional brand around a community of folks who work to normalize these ‘taboo’ conversations."
WASHINGTON POST FEATURE
"Instagram is central to BOTM's marketing plan. More than 300,000 followers engage with the company's cozy photos of new titles."
ADEXCHANGER
"[Censorship] is a common issue in women’s sexual and reproductive health.”
Ap
"Wisp, a company that provides telehealth medication abortions in nine states, would definitely offer a misoprostol-only regimen if necessary. But spokeswoman Jenny Dwork said the switch would involve website updates and other changes, meaning the company wouldn’t be able to provide their services for around two weeks — “further restricting access to those who need it.”
Reuters
"We've known this was coming for a little while so we could take a number of steps to get ready, but still putting it into action and updating our site to that one-pill regimen will take us a couple of weeks," said Jenny Dwork, vice president of marketing at telehealth provider Wisp.”
MEDIAPOST
“We stand out by being unapologetic and going back to education. We bring in our medical providers a lot, whether we’re talking about herpes, abortion or sexual pleasure. That approach is working. We had 30% year-over-year growth last year, and now have over 950,000 patients.”
HER SUCCESS STORY PODCAST
My episode with Ivy Slater on the Her Success Story podcast - We chat about my mission of offering greater access to inclusive, cost-effective reproductive care for all, planning well to be able to offer clear communication to your audience, the enjoyment I find in the versatility of marketing in my field and career; and much more.
THE DRUM
“Vaginal health should be a normalized part of our overall wellbeing and Wisp campaigns will always reflect that,” Jenny Dwork, vice-president of marketing at Wisp, told The Drum. “Censorship, whether in out-of-home campaigns or on social media platforms, has never stopped us from amplifying awareness for a body part that deserves as much attention as the rest of our anatomy.
COLUMBIA BIZ INTERVIEW
"[BOTM] relies heavily on social media and content engagement, which is run by Jennifer Dwork ’14, the company’s head of content and partnerships. She was recently named to AdAge’s ‘40 under 40’ list for growing Book of the Month’s Instagram account to one of the most-followed in the so-called ‘bookstagram’ world.."
CATAPULT INTERVIEW
"I worked as a news producer before attending business school and transitioning to corporate development and strategy at an internet company. I was looking for a strategic role at an innovative media company."
FOOTWEAR NEWS POWER LIST
"Aerosoles, now owned by Alden Global Capital, opened a pop-up store in New York’s Grand Central Terminal in October."
Femtech insider
"Digital advertising at wisp has been far more complicated and nuanced than at my previous companies."
ADWEEK
"Our stance is that abortion care is not political,” said Jennifer Dwork, vp of brand marketing at Wisp, adding that any outrage toward the spot will only spread the message further. “It has become politicized in this country, but the crux of this campaign is about choosing life in whatever form that takes."
FORBES
“Wisp offers health care on your terms, with the goal of destigmatizing conversations around sexual health, advocating for sex education for all and reinventing the health care industry to simplify access to treatment and care.”
WOMEN’S HEALTH MAVERICKS PODCAST
Jenny’s marketing and storytelling experience has been incredibly varied, from working as a producer for CNBC during the 2008 financial crisis to leading Aerosoles’ turnaround strategy. Wisp is, dare we say, democratizing the vagina, making it fast and easy to treat common issues that this amazing body part faces, from yeast infections to UTIs. We wanted to chat with Jenny to dig into our lack of access as women as well of the importance of destigmatization when it comes to sexual and reproductive health.
MM+M ONLINE
“When it comes to speaking about vaginal health and women’s health issues, we’re starting to see more of a dialogue in mainstream media,” Dwork said. “But it’s still something that’s not talked about enough. When it comes to saying ‘vagina,’ we’re met with censorship and pushback from media companies — both from digital and more traditional companies.”