CONTENT, STRATEGY & COMMERCE 

TV PRODUCER TURNED BRAND BUILDER…

I began my career as a cable news television producer — catching viewers’ attention through compelling copy, elegant graphics, and lively storytellers.

While completing my MBA at Columbia Business School, I turned my attention to the new world of start-ups; content-driven, direct-to-consumer brands — companies that told stories that ultimately led to sales.

I’ve worked at large brands (TripAdvisor), startups (Book of the Month, Wisp), and turnaround stories (Aerosoles). I build marketing, creative, and ecomm teams that support today’s marketing funnel, from brand awareness campaigns to conversion-focused retargeting. I am a scrappy marketer, focused on ROI-driven initiatives.

If you’re interested in learning more about my consulting services, please reach out at one of my channels below.

EXPERTISE

• Digital Marketing (social, search, affiliate, display, video)

• CRM programs (email, SMS)

• eCommerce (Shopify ecosystem)

• Direct mail

• Podcast advertising

• Out-of-home campaigns

• Public relations + events

• Partnerships

SERVICES

• Shopify Site - Branding + Build

• Content Strategy

• Performance Marketing

• Marketing, Creative, eComm Team Structuring

• D2C Marketing Consulting

• Brand Positioning

• Vendor Assessment